What does SEO mean and why is it for my website?

The definition of SEO

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

Why is SEO so important for a website?

Search Engine Optimization – or SEO – is the process of increasing your website’s visibility and likeliness to be found in search engines. This is important because it helps search engines like Google better identify what your website is about and allows it to show your content to the right people.

How do you optimize a website?

Optimizing a website is the process of making a website “search engine” friendly. Search engines like Google have certain criteria that must be met in order for their search engine to show your website in a top position after a visitor searches for a business that applies to your business.

Some of these factors are:

Web page content – Each page must contain keywords in the headings and description that has the words that Internet visitors type in to find your web page. Too little or too much text/copy on a page can also keep Google from indexing your website. All images should be compressed so the page load time in browser isn’t too long where your traffic will not wait for the page to load.

Styling of your website – Make sure you format your page headings to use H1, H2 & H3 and Body Text. If your web page does not have at least one heading that is formatted as H1 on a page, Google may will not index it and your web page will not be seen by Internet traffic.

Keep your page content relevant – The purpose of a business web page is to draw your viewer’s interest and keep them interested in what you offer so the chances of them becoming your customer is increased.

Reduce the load speed of your pages – The time it takes to load a web page is determined mostly by how large in memory the page is. Keep your image files as small in file size as possible without sacrificing too much on quality of the images. Videos on a web page is great for keeping your viewer engaged; however pages with videos tend to load slower than pages with only graphics, images and text do.

Use page metatags – Make sure that all of your web pages have <title> tags. This tells the search engines what the titles are of each page and will pull out the relevant keywords from the titles that the Internet viewer is searching for. So, please make sure you put search keywords in your titles.

Also make sure each web page has the <description> tag. Description is a brief paragraph of relevant copy that describes each web page.

To get more information about SEO Marketing, please visit our website SEO Marketing page.

2 Comments

  1. At this time it appears like Movable Type is the preferred blogging platform out there right now.
    (from what I’ve read) Is that what you’re using on your blog?

  2. Hi Twicsy
    Yes. We are using Movable Type as it has become mainstream.

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